Event marketing is primarily used to build relationships with brand customers. The goal always remains the same - to create brand excitation and positive emotions and leave an indelible impression in the hearts and minds of the audience. Achieving true and lasting ties on the line client-product/company is becoming increasingly important as consumer demands have changed significantly and the good product itself is no longer enough. This fact is both a challenge and an opportunity for many companies. So let's answer a few basic questions.